Ken Block announces 2011 Fiesta WRC action in style

Sit back and enjoy this typically stylish, garish and flamboyant announcement by Road buddy and all-round-dude, Ken Block. This man doesn't just throw out a yawnsville press release... but the sort of You Tube video that'll viral like a dose of Bird Flu. Go Ken! He will compete in his brand new Monster WRT 2011 Ford Fiesta WRC in nine WRC events (Sweden, Mexico, Portugal, Argentina, Germany, Australia, France, Spain and GB), the Gymkhana World Tour (in LA, Australia and Austria), selected Rally America and Rallycross events, the Summer X-Games, at the Goodwood Festival of Speed, Italian Monza Show and the Irish Festival of Transport at Weston. There's also going to be "three special projects..." I wonder if he means his blonde companions?! Scorchio! This typically slick video was shot at the Torsby Ski Tunnel in Sweden... somewhere cool to keep Ken's temperature down I guess?! He's right in saying: "It's going to be an amazing year!" Good luck Mr Block!