NEWS: Matt Dawson Success In Shell Eco Marathon

Shell has just crowned England and Lions rugby star, Matt Dawson ‘Shell FuelSave Celebrity Driver of the Year’ after he recorded an astounding 94.86km on just one litre of fuel, pushing fuel efficiency limits to the maximum in the Shell eco-marathon.
Driving an ultra-energy efficient Shell Eco-marathon vehicle designed by students, on a challenging urban track, Matt Dawson battled it out against three other famous faces from across Europe. The head–to-head challenge put driving skills such as braking, accelerating and cornering to the test to see which celebrity could drive the furthest on the least amount of fuel.
Matt Dawson said: "I’m delighted to be named ‘Shell FuelSave Celebrity Driver of the Year’ but the real stars are the students. I’m so impressed by the creativity and skills of the student teams in approaching future energy challenges."
The celebrity challenge took place at the opening ceremony of Shell Eco-marathon Europe in Rotterdam. Shell Eco-marathon brings together thousands of young students from around 24 countries as they compete in ultra-energy efficient cars they have designed and built. The event sparks debate about the future of mobility and inspires young engineers to push the boundaries of fuel efficiency.
David Moss, Shell Retail General Manager UK and Nordics said: "It was great to see the celebrities perform and their success shows just how easy it is to save fuel and reduce fuel costs. That’s why Shell has launched Target One Million, which that aims to help one million drivers learn how to save fuel. Via a series of online games atwww.shell.co.uk/targetonemillion, drivers can discover tips to help improve fuel efficiency."
Bravo to Matt. More silverware for the mantle piece!