NEWS: Shell Launch V-Power Nitro + Unleaded and Diesel Fuels

Shell and Formula One™ face, Jake Humphrey are launching Shell V-Power Nitro+ Unleaded and Diesel performance fuels at an event at Battersea Power Station in London today.
Shell says: "The two new fuels are designed to instantly get to work inside your engine on deposits that can reduce the performance of your car. Developed by Shell Scientists, Shell V-Power Nitro+ fuels represent the next generation of Shell’s premium performance fuels and are the result of more than a century of experience in fuels innovation. They will replace Shell V-Power Unleaded and Diesel fuels which will be phased out from 18th April 2013. Developed with Scuderia Ferrari, the innovation behind Shell V-Power Nitro+ Unleaded lies in the enhanced Friction Modification Technology (FMT). The new formulation contains 25% more FMT which is designed to instantly reduce friction in critical engine areas. This helps the engine to turn more freely, unlocking valuable energy which can help lead to improved acceleration and power delivery.
"For motorists powering their cars with diesel fuel, Shell V-Power Nitro+ Diesel contains Shell’s most powerful detergent technology to date. It has been specially formulated to deliver a faster and more effective clean-up of diesel fuel injection systems , which helps to restore and maintain engine power.
"Shell V-Power Nitro+ fuels are designed to instantly get to work in your engine from the first fill, no matter what car you drive."
Jake Humphrey says: “I’ve spent the last four years travelling the world with the F1 circuit and have seen first-hand how Shell share with Ferrari the passion for performance in motorsports. They’ve competed in over 500 races together and that is a testament to the fuels Shell produce. It’s a thrill to know that when I fill up with Shell V-Power Nitro+ Unleaded I will experience the same technology that is developed for Ferrari on the track, in my own car.”
David Moss, Shell UK & Nordics Retail General Manager, says: "Shell V-Power Nitro+ fuels come with a racing seal of approval having been inspired by the Shell Technical Partnership with Ferrari, the titans of Formula One racing. At Shell, we are committed to making better fuels for our customers. Formula One helps us to deliver those better products.
"Our Shell V-Power Nitro+ fuels are the result of over 60 years of innovation and shared passion for performance with Ferrari in the motorsports arena and we’re excited about giving UK drivers the opportunity to try them for themselves and experience just what these new fuels can do.”
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