NEWS: Pure Set To Bring In-Car DAB Revolution

DAB radio experts Pure have revealed details of a new, simple to install in-car digital radio adapter, due to debut early 2016 in time for their major on-air campaign and partnership with Sound Digital – which should bring DAB radio and tons of great digital radio stations to the masses in their motors, at last! BBC 6 Music on tap for us all! ;-)  
Incredibly, there are 27 million vehicles in the UK with no access to DAB right now – despite 70% of new cars now featuring digital radio!
Sound Digital – the consortium led by Arqiva, Bauer Media and UTV Media which is set to deliver the UK’s biggest ever expansion in national radio stations – has been awarded the licence to operate the UK’s second national commercial digital radio multiplex. 
This is set to deliver a "step change" in choice for listeners with at least 15 national digital radio services commencing in early 2016.
And the focus of the partnership and on-air campaign is Pure’s new in-car digital radio adapter (not as pictured above!), due to debut early 2016 to coincide with the Sound Digital launch.
Pure’s new car adapter is set to make a "significant impact on the industry" – thanks to its simple installation, exciting feature set and accessible pricing. The adapter will be available at a market changing price point and will benefit from Pure’s leading engineering expertise, extensive in-car experience and state-of-the-art technological innovation.
A key aspect of the UK government’s strategy to support a digital future for radio is to ensure that there are enough compelling and accessible solutions to help consumers convert their cars. Pure’s new adapter is set to bring real momentum towards a digital radio future in Europe.
Steve Holebrook, chairman of Sound Digital says: “We’re delighted to be teaming up with Pure to support the launch of this innovative new radio adapter. It promises to deliver an easy and affordable new way for listeners to access our digital radio services in their cars from a brand they know and trust.”
Jon Oliver, category manager, Halfords says: “We’re incredibly excited to hear about Pure’s new adapter as they have a great track record in innovating in this market and from what we’ve heard, the adapter has some exciting features. The launch of 15 new digital stations in 2016 will be a real driver for our customers to upgrade their cars to digital and this new adapter is shaping up to be a solution that really fulfils their needs.”
Paul Smith, Pure’s general manager says: “We are extremely pleased to announce this significant promotional partnership with major broadcast and retail partners. We have considerable heritage in the in-vehicle digital radio category and this third generation will be the most significant yet. We will work closely with our lead retail and broadcast partners over the coming months to make this launch the most transformative ever for the in-car digital radio aftermarket.”
Ford Ennals, CEO Digital Radio UK, said: “We welcome the news that Pure is launching a new digital radio adapter for the car next year and see it as a real transformation for the market. With the great increases in digital radio coverage and new digital stations coming next year we believe that consumers will be looking for a high-quality affordable solution that will enable them to get all their favourite digital stations in their car.”
More details will follow on Pure’s new in-car digital radio adapter in 2016. For more information, please visit and stay tuned (so to speak) here as we will be covering the product launch and testing the new adaptors on our Project cars ASAP! 
From previous Pyre brand experience, we know the sound will be good and functionality and let's hope the designs are as cool as their home DABs are... 


Popular Posts