BLOG: Delve into the secrets of Scuderia Ferrari F1 Team with Shell



















Last year, we had the very rare and exclusive privilege of exploring the Scuderia Ferrari F1 pit lane set-up and paddock garages, with fuel and lubricant partners Shell, at Spa-Francorchamps. I know! Super lucky: Soz!
And it did not disappoint. The level and the way these two teams operate and the environments they work in are every bit as special as you would expect from a special relationship that goes back 60 years or more.
Well now, thanks to Shell, YOU can take a personalised virtual tour of the very same, jaw-dropping set-up – getting an exclusive, fascinating and properly impressive close look right inside one of the world's most closely guarded motorsport environments, with one of the best-loved teams... using Shell's Scuderia Ferrari Uncovered stunning new website and mobile App digital experience.
Immense yourself in the experience of the build-up to race day with the F1 pilots, stroll through the clinical F1 pit lane garages, go under the bonnet of the Scuderia Ferrari beast, delve into the mysteries of the tracked fuel lap and ride slingshot on track. It's a pretty special, full-on ride – and the sort our parents, grandparents could only have dreamed of – bought to you with the marvels of top technology!

Shell says: "For the first time ever fans can take a money can’t buy journey through the corridors of power which have traditionally been off limits to the public."
The journey (best experience on the move with a tablet) starts with one click, and boom – fast as an F1 car accelerating off the starting grid – you're in the inner sanctum; the pit garages, with the sounds of the cars testing outside, engines and buzz guns and engineers conversing all around you.
It's really cool.
From there, you can stroll around the garages, and explore the 15 different arenas with your digital backstage pass in glorious, visual and audio detail, with tons of amazing facts thrown in.
It's a must-do experience for any F1 fan, especially Ferrari fans!
The team behind the digital experience say: "The asset provides detailed information on aspects of the garage as well as the Shell Technical Partnership with Ferrari, that’ll whet the appetite of every F1 fan. Breakaway sections allow fans to explore elements such as the aerodynamics of the car; background stories from the superstar drivers; the cockpit; the Shell track lab; the countdown before a race; and what goes in to the perfect blend of Shell V-Power Fuel and Shell Helix Ultra oil. Both products are crucial to Scuderia Ferrari each season to maximise performance from the power unit.
"Eager users can even walk out onto the pit lane to see how the Ferrari crew operates as they prepare for, and execute, a pit stop during an F1 race, with step by step commentary of the process from previously unseen angles."

And Fiona Low, Global Head of Digital Comms, commented on the launch: "Scuderia Ferrari Uncovered represents a bold new step for Shell in how we approach marketing and is an excellent proof point of our innovative Technical Partnership with Scuderia Ferrari. The partnership is one of the most successful in motorsport history and is so much more than the traditional sponsorship, which is why we can create an asset like this. The partnership has lasted for over 60 years and launches such as Scuderia Ferrari Uncovered showcase our shared passion for innovation both on and off the track. 
"Whether you are an F1 nut or just a curious sports fan, Scuderia Ferrari Uncovered is a great way to learn more about the sport of F1 and gain access into this exclusive world."
The innovative digital Scuderia Ferrari Uncovered exclusive experience has launched to coincide with the exciting announcement that Shell has been named official ‘Innovation Partner of Scuderia Ferrari’ as part of a new agreement that will see the pair work closer together than ever – further enhancing their relationship which began in the 1930s! 
Get online with the amazing experience here and ride with the Ferrari F1 team, thanks to Shell!
  



  

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