NEWS: Alfa Romeo "MiTo By Marshall" Concept Launched
Italian car gurus, Alfa Romeo have joined forces with legendary music brand Marshall Amplification to create a one-off Alfa 'MiTo By Marshall' concept car.
Alfa says: "The unique Alfa MiTo By Marshall draws inspiration from the look and feel of Marshall’s iconic amplifier equipment and even features a powerful, custom-fitted Marshall JVM 50w amp head running two 12 inch 75w speakers installed in the boot space. The amplifier and speaker array is powered by a dedicated battery system. Guitar heroes simply need to open the boot, plug in a guitar and crank up the power."
The model will be given its public debut at a special invitation-only screening of Dave Grohl’s Sound City documentary at Olympic Studios on 24th June º which will feature a live performance by Tim Burgess and Mark Collins of The Charlatans. It will then be exhibited at a series of automotive and music events through the rest of 2014.
Externally, the Alfa MiTo By Marshall features the iconic gold panel finish of Marshall’s equipment on the grille, front and rear headlight surrounds, door mirror covers, door handles, side door trim and lower bumper trim.
Marshall badges on each rear pillar, Jim Marshall OBE’s signature above the side indicators and a #LIVEFORMUSIC graphic – Marshall’s strapline – on the rear windscreen, complete the car’s visual identity.
Inside, the Marshall styling continues with Marshall tread plates on the door sills, Marshall’s distinctive white piping around the dashboard’s centre console and the iconic gold panel finish on the Alfa D.N.A. Selector surround, as well as switch-gear for the air-conditioning and climate control.
A further nod to the heritage of music production, the gear knob has been replaced by a classic Shure SH55 microphone, with the gear layout engraved into the top of the head...
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Read our review of the new MiTo QV edition here.